HubSpot is a wildly successful inbound marketing software vendor. They have so many valuable products it’s actually possible for customers to not know about some of them, or just not have time to leverage them all.
An enterprising manager spotted this problem and forged an opportunity from it. She started to connect customers in need with trusted agencies that had experience with numerous HubSpot offerings. What began as a casual process and a quick manually-edited website grew into a full-time responsibility. At this point HubSpot turned to Eric for help with reinventing the project from the ground up.
After an assessment of the current workflow, Eric began building a functional prototype that grew into the final product. A very iterative development process, facilitated by HubSpot’s wholesale adoption of Agile business methods, incorporated feedback not only from current stakeholders, but also new members of the fast-growing marketplace team. Usability testing was done with key partners to ensure that their needs were being addressed as well.
Eric was the key guy building the Service Marketplace for us. He did the entire project implementation almost entirely by himself, delivering clean, solid, extensible, well-designed software. None of those adjectives come lightly or often.
- Yoav Shapira, Vice President, Platform Strategy at HubSpot
After the new site launched it was given a high profile spot in the main product’s navigation, and started to gain even more traction. It was successfully handed off to internal developers who have continued to refine and improve it.
Eric would like to specially thank Jordyne Wu, Liz Ricklefs, Parker Jones, Newton Ikhariale, Leah Norris, Jeremy Katz, Arjun Moorthy and Yoav Shapira for their help and excellent work during this enjoyable project.
Project Requirements
- Migration of content from CMS
- Preservation of old URLs
- Highly variable (per service) contact forms
- Media uploads/Slideshows
- Reporting from CRM data in Salesforce.com
- Partner registration & payment processing
Technical Highlights
- Java (Struts) web application
- Integration with proprietary authentication
- Payment integration via Recurly
- Salesforce.com integration
- Media asset publication via Amazon S3 and Akamai