I recently bought a 1TB Lacie Hard Drive that was “designed” by Neil Poulton. I imagine that the design session went something like this:
Lacie: “Neil, we need you to design a hard drive for us”
Neil: “Excellent! I’ve got a brilliant idea!”
Lacie: “Tell us!”
Neil: “Well, I will tell you but you have to put my name all over the box, and not put anyone else’s name on it. Especially the people that are actually going to work late nights and weekends to do the engineering required to make this piece of commodity hardware fit into my stunningly brilliant design”
Lacie: “Sold!”
Neil: “OK, here it is, picture in your mind a shiny black rectangle”
Lacie: “I love where this is going!”
Neil: “Now picture in your mind a blue light”
Lacie: “Ooooh, sexy”
Neil: “Excellent, I’ll send over the invoice”
Lacie: “…”